Designing useful things for real life.

A plastics manufacturer wanted to create a product of their own, but had no predefined concept. The project began with market and trend research to identify opportunities, followed by the development of multiple product ideas for the client to evaluate. The selected direction was then developed from concept through product design, naming, branding and packaging.

The concept grew directly from user research into how bio-based cutlery was understood and used. Findings showed limited awareness of its reusability and a perception that reuse was inconvenient. This inspired packaging designed to facilitate reuse, educate users and reinforce the sustainable value of bio-based cutlery.

A simple flat-pack amplifier designed around easy assembly and portability. The interlocking parts require no glue, screws or permanent fixings, allowing the product to be assembled, dismantled and packed flat. The concept demonstrates how a simple construction idea can create a functional product with minimal components.

An ongoing concept exploring packaging with a second life. After opening, removable parts of the package can be assembled into a reusable wig stand, extending its function beyond simply protecting the product.

Inspired by a practical need in salon work, the concept explores how an existing camera tripod could be repurposed as a mannequin stand. A modular attachment connects the mannequin head to a standard tripod, allowing salon professionals to use an accessible product they may already own instead of purchasing a dedicated stand. The project is currently in development, with the attachment being designed and prototyped to explore its fit, stability, usability and connection to different tripods.

Design principle: Adapt what already exists rather than redesigning the whole product.

The challenge was to make a highly technical shipbuilding concept feel more accessible, engaging and relatable to a diverse network of partner companies. Inspired by retro halftone graphics, raster textures and bold geometric forms, the visual language softened the technical character while retaining a professional corporate identity.

Festitukka balances the playful energy of festival hair with a refined, handcrafted feel. Bold typography and expressive forms reflect the movement and individuality of braided hair, while black, gold and warm cream/white create a distinctive premium direction that allows the colourful products to remain the focus. Packaging concepts explore reusable storage and minimal packaging, while the current solution focuses on product protection, visibility and essential information.